If you are searching for how to market an electrical business yourself, start by admitting you are running two businesses under one name. Six channels are worth your time, in this order. Website, then getting found on Google, then a system for tracking two different kinds of leads, then checking what is working, then Google Ads, then Facebook and Instagram ads.
Half your calls are a breaker that will not reset, a dead outlet, a burning smell at the panel. The other half are a homeowner who decided this is the year for an EV charger or a whole home generator, and is now comparing three quotes over a week. Those two halves need different marketing, and the number below is where to start.
What this post covers
- What 51 local electrical companies score on reviews, and why the bar is lower than plumbing’s
- How their websites score on speed, and where the sample broke down
- Why an outage call and a panel upgrade quote are two different sales
- A tracking system that separates urgent leads from considered ones
- Why electrical work can be photographed the way plumbing work cannot
- Where Google Ads and Facebook or Instagram ads each earn their half
1. Website
On 16 September 2026 we ran Google’s free speed test on the websites of the 30 Bucks County electrical companies with the most Google reviews.
The middle score was 57 out of 100, the best middle score of any trade we have measured in this county so far. Two sites broke 90, the score Google calls good.
The sample also broke down in a way worth noting. Three of the 30 did not return a score at all: one timed out, one returned a server error, one hit a rate limit. Among the 27 that did answer, the middle load time was 5.7 seconds, still well past Google’s 2.5 second target, and 24 of the 27 missed it.
Better than average here is still slow. Someone with no power to half the house gives your site a few seconds before they hit back and call the next name, and a site that times out entirely, the way three in this sample did, never gets the chance to lose that customer politely.
Keep the phone number tappable on every page, state your license and insurance clearly, and give panel upgrades, EV chargers, generator installs and troubleshooting their own pages instead of one crowded services list.
Wix and WordPress both let an electrical contractor build and maintain a site like this without hiring a developer. Wix is the faster start with no technical background. WordPress does more once you learn it.
2. Getting found on Google
Reviews are lower across the board in electrical than in plumbing, which is either a warning or an opening depending on where you sit. Across the 51 companies we found, the middle one had 33 reviews.
Twenty one of the 51, 41 percent, had under 25. Only 14 had passed 100.
That is a real gap. In a trade where the established players have not built deep review counts yet, thirty or forty solid recent reviews can put you ahead of names that have been in business twice as long.
Ask at the end of every job, whether it was a five minute outlet fix or a full panel upgrade. The habit matters more than the size of the job.
That same completeness helps you show up in Google’s map results and in the AI answers homeowners now see alongside them, since both read the same things: a fully filled out Google Business Profile (your free Google listing), your license and insurance information, a real service area, and photos from actual jobs.
Semrush is a free tool that shows which electrical searches you already show up for and which ones a competitor across town has quietly taken.
3. A system for tracking two kinds of leads
An electrician’s lead list has to do a job a plumber’s or a roofer’s does not: keep two different sales processes from getting mixed into one undifferentiated pile.
The outage call needs a callback in minutes, not days. The panel upgrade or EV charger quote needs a real follow up date, because the homeowner is comparing bids and the fastest response often wins even when the price is not the lowest.
Tag every lead the day it comes in as urgent or planned, and give the planned ones a real follow up date instead of letting them sit in the same bucket as an outage you already resolved. Mixing the two is how a $6,000 panel upgrade goes cold while you are busy answering the phone for a tripped breaker.
A tool like HubSpot or Zoho CRM does this for free to start, and both let you tag and filter leads so the considered purchases do not get lost in the noise of same-day calls.
4. Checking what is actually working
Electrical traffic splits the same way the business does, and reading it as one number hides what is actually happening. An outage spike after a storm is not the same signal as steady EV charger searches building over a month.
Separate the two when you look at your numbers. Compare storm weeks to storm weeks, and compare planned-work traffic (panel upgrade, EV charger, generator pages) month over month instead of lumping it in with outage spikes.
You need three answers. Which service pages get visits, how many of those visits turn into a call or a quote request, and which searches already bring you traffic before you pay for more of the same.
Google Analytics and Search Console are two free tools from Google. Analytics shows you what people do on your site, and Search Console shows you what people typed into Google to find you. Check weekly, since half this business moves as fast as an emergency trade even though the other half does not.
5. Google Ads
Google Ads earns the emergency half of this business. Someone with no power to half the house, a breaker that keeps tripping, or a burning smell at the panel is searching right now, not planning ahead.
Start with Local Services Ads. They are built for home service trades, sit above regular search ads, and charge per customer who contacts you instead of per click.
This is the one step on this list with no extra tool. Google Ads and Local Services Ads run inside Google’s own platform, and judge results on booked jobs, not clicks, since an emergency electrical click is expensive and a slow page wastes every one you buy.
6. Facebook and Instagram ads
Facebook and Instagram ads earn the other half, the planned jobs nobody is searching for yet. Nobody scrolling Instagram is mid outage, but a photo of a finished panel or an EV charger mounted in a garage plants an idea that becomes a call weeks later.
This is where electrical differs from plumbing. A plumber’s best work is invisible, so plumbing ads lean on gritty proof instead of polish. An electrician’s panel and EV charger work can be shot clean and finished, the same way a hardscaper photographs a patio, because the result is genuinely visible and worth showing off.
Post real finished projects, panels, EV chargers, generator installs, for free first, before you spend a dollar to put any one post in front of more people (that is what “boosting” means).
Meta Business Suite is the free tool from Facebook itself, and it runs both your free Facebook and Instagram posts and your paid ads from one place.
What to do this week
Six things, one per channel, in the order that matters for this trade.
- Search “Google PageSpeed Insights,” put your own address in, and run it on mobile. A score near 57 is average for this county’s electricians, and average is still too slow for an outage call.
- Count your Google reviews. Under 33 puts you behind the middle of this market, and the review gap here is smaller than in other trades, so a few weeks of asking closes it fast.
- Open a free HubSpot or Zoho account and tag every open lead today as urgent or planned, with a real follow up date on the planned ones.
- Confirm Analytics and Search Console are installed, then look at storm-driven traffic and planned-work traffic separately instead of as one number.
- Post one finished job photo, a panel, an EV charger, a generator, to Facebook and Instagram this week.
- Start the Local Services Ads background check now if you have not already, since approval takes time.
That is a lot to run between service calls, especially when a storm turns every call urgent for a week. If it needs a team instead of a slow evening, see where you’re losing leads for a plain read on what is and is not working, or see how electrical contractors market with Harvest.
Frequently asked questions
How many Google reviews does an electrician need to compete in Bucks County?
More than most have, but the bar is lower than plumbing. We found 51 electrical companies across Doylestown, Newtown, Warminster, Chalfont and Perkasie on 16 September 2026. The middle company had 33 reviews, 21 of the 51 (41 percent) had under 25, and only 14 had passed 100.
How fast do electrical company websites load on a phone?
Better than most trades, but still slow. We ran Google’s free speed test on the 30 electrical companies with the most reviews. The middle score was 57 out of 100, two broke 90, and three sites did not return a score at all (one timed out, one errored, one was rate limited). The middle load time among the rest was 5.7 seconds against Google’s 2.5 second target.
Why does electrical marketing need two different playbooks in one business?
Because a dead outlet and an EV charger install are not the same sale. The outage closes on the phone in minutes, the way a plumbing emergency does. The panel upgrade or generator quote gets compared against two or three other bids over a week or more, the way a remodel does. One trade, two sales cycles, and the marketing has to serve both.
What should an electrician show off on Facebook or Instagram?
The visible, plannable jobs: a finished panel with the new labels, an EV charger mounted in a garage, a generator install before storm season. Unlike a plumber’s hidden pipework, this work can be photographed clean, so it earns the same kind of finished-project post a hardscaper or general contractor would run, not the fast, ugly proof a plumber needs.
Should an electrician run Google Ads or Meta Ads first?
Google Ads first, for the half of the business that is emergencies. Someone with no power to half the house is searching right now. Meta Ads work the other half, the EV charger and generator jobs that start as an idea a homeowner has been sitting on, not a search. Book a free 15 minute strategy call to talk through the right order for your business.
A middle score of 57 and a median of 33 reviews is not a market anyone has locked up. It is a market where the review gap is genuinely closeable and the biggest jobs are won by whoever treats the EV charger quote like a remodel bid instead of a callback.
That means the electrical contractor who keeps the site fast, builds review volume steadily, and stops letting panel upgrade quotes get lost behind same day outage calls wins the bigger jobs the slower competitor never gets invited to bid on. If you would rather have the local SEO and web design side handled for you, along with Google Ads and Meta Ads, contact Harvest Digital Marketing for a plain look at what makes sense next.
